From the Jaws of the Dragon

Sales Training That Actually Sticks

Richard Plinke helps sales teams cut through gimmicks and learn practical, battle-tested strategies that drive results—whether you’re new to sales or leading a team.

Learning from the best

Tailored Sales Training That Works in the Real World

Most sales training feels like one-size-fits-all. Trainers hand you scripts and systems that don’t match your business, your customers, or your team’s strengths. That’s why so much of it fails.

Richard Plinke takes a different approach. With decades of experience as a sales leader and author, he works directly with your company to shape training around your needs—not someone else’s formula.

Key Outcomes:

Learn how to identify and sell to the right customers.
Discover better ways to increase revenue that fit your business.
Gain practical skills that make selling both effective and enjoyable.

“I feel much better about not only my ability to sell, but my ability to close sales. I realize that no sales situation will ever be perfect, however I have much more confidence in my sales ability when I follow the steps and procedures Richard recommends.”

“What Richard really teaches is how to develop a strong character and a better self-image.”

“Taking Richard’s course has helped me develop into a cool, confident, and persistent salesperson, who is not ashamed to be selling.”

“After taking the class, she had increased her score by over 40 points, earning her a spot on our top performer list within our company for that following quarter.”

“We felt that it gave her a great foundation for the general sales process and an overview of the industry itself.”

12 Core Sessions. One Proven Framework.

Richard’s “Principle of P” covers the critical elements every salesperson needs to master. Each session is built to develop confidence, sharpen skills, and drive consistent results.

Perspective – seeing opportunities others miss
Productivity – making every hour count
Profitability – turning activity into measurable gains
Planning – building a roadmap that works
Prospecting – finding the right customers
Process – repeatable steps for reliable outcomes
Persistence – staying the course when it matters most

These sessions go beyond quick tips—they give your team tools they can use tomorrow and for years to come.

Ready to Elevate Your Sales Team?

Book Richard Plinke for your next training event and give your team practical tools that drive performance.